*Candy Roulette*
*Candy Roulette*
Candy Roulette is a bold print campaign that transforms each chew into a personality shift. With vibrant, character-driven visuals, each flavor unleashes a new side of you. Rooted in Gen Z and millennial culture.
The campaign invites you to chew the iconic candies and embrace the transformation. Spin the flavor. Meet your new self.




