Light years ahead
*
Light years ahead *
LiveWire challenged us to promote their electrical motorcycle, demonstrate the industry lead in performance, efficiency, and power. This campaign plays on the idea of retro-futurism, taking the motorcycle which has been around forever and electrically shaking things up.
Using Swiss poster design and NASA inspired motifs, I built a toolkit of shapes, colors and phrases which would resonate with the early adopters, thrill seekers and passionate bikers, who are ready for the future, now.




