Sip Happens. Be Prepared.
*
Sip Happens. Be Prepared. *
Silver ADDY (student) | Integrated Campaign
NotCo tasked us with launching their AI-powered drink, designed to inhibit hangovers rather than enable them. This campaign taps into the lies we tell ourselves before a big night out—lies that often lead to chaos.
By leveraging the meme-worthy moments from The Hangover, we connect with Millennials who already engage with the movie’s cultural legacy. The tagline flips “sh*t happens” into “sip happens”, reinforcing the product's core benefit: a pre-game solution that preps you for the morning after.








NotCo’s own ChatBot
Millennials juggle work, social life, and long commutes—often seeking entertainment along the way. This campaign merges their love for tech and humor by using AI voice synthesis to recreate The Hangover cast. An interactive ChatBot, mimicking the movie’s characters, answers FAQs about hangovers and NotHangover’s probiotic shot in a lighthearted way.